Understanding the customer and designing a superior customer experience are central aspects of any Service Design project.
CUSTOMER INSIGHT
The initial stage looks at developing a deep understanding of the customer from the outside-in. It also involves the client organization to understand the relationships and interaction with its customers.
IDEA GENERATION
We conduct structured sessions to generate well-grounded concepts based on defined insights and frameworks. The sessions bring together people with multidisciplinary background and encourages building on each other’s ideas. Output is a collection of targeted and relevant concepts.
CONCEPT DEVELOPMENT
We convert ideas into concrete forms that are easier to understand, discuss, evaluate and communicate than abstract ideas that are described in words. The output is a visualization or a prototype that show what concepts look like and how they work.
FRAME SOLUTIONS
The next step is to combine valuable concepts into reliable and systemic solutions that are actionable for future successful implementation. The output is a solution that creates user value and leverages on business drivers.